Your sales team is complaining that they have nothing to
sell. Your investment teams are complaining that their products
are not getting the sales attention that they deserve. Our
Product Salability Study provides the framework to solve
this dilemma, and create a clear path for current and future
product sales efforts.
The Salability Study analyzes the salability of each investment
product against a backdrop of current demand in the marketplace.
Each product receives a quantitative score on 10 factors,
and the total score reflects the salability of the product.
This figure is now overlaid with the current demand for
that product. The higher the score and the greater the market
demand, the greater the salability of a product. The end-result
is a schematic that clearly displays the relative attractiveness
of your product offerings and a roadmap for your product