PRODUCT POSITIONING/SALABILITY STUDY
   
 


Your sales team is complaining that they have nothing to sell. Your investment teams are complaining that their products are not getting the sales attention that they deserve. Our Product Salability Study provides the framework to solve this dilemma, and create a clear path for current and future product sales efforts.


The Salability Study analyzes the salability of each investment product against a backdrop of current demand in the marketplace. Each product receives a quantitative score on 10 factors, and the total score reflects the salability of the product. This figure is now overlaid with the current demand for that product. The higher the score and the greater the market demand, the greater the salability of a product. The end-result is a schematic that clearly displays the relative attractiveness of your product offerings and a roadmap for your product marketing efforts.

 

 

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